I understand and I kind of approve of the idea. The buck has to stretch further than ever these days. I'm sure there are enough blog posts lambasting consumerism today, which I'm not. Granted, I believe there's too much emphasis on things and stuff, at least in my experience - everyone always seems to want the latest and newest thing that's out there, and a lot of that is driven by the businesses themselves. If anything, I bemoan the excessive advertising rather than the products themselves or one's desire to acquire them - the commercials that run 24/7 so that my 4-year-old daughter has decided what gifts she wants for Christmas based on an adult marketing team trying to sell the products of a big, faceless company.
I'm not the type of person they're marketing to, not someone who wants the newest and latest thing, but I can understand the drive of consumers who want to be on top of the technology curve. It's the same drive that causes people to succeed in their careers and the pursuit of their hobbies - the idea of forward progress. It can be used well, or it can be carried to over-the-top levels, like Black Friday. But I don't think it's the impetus behind buying which is wrong or unusual. I think it is the motivations of selling which is problematic in our culture.
So I wish good luck to all the shoppers today. I hope you get the best bargains. :-)